Did you know that labeling and artwork errors are responsible for almost half of all product recalls in the pharmaceutical industry? This alarming statistic highlights the significant impact that these errors can have on the pharmaceutical supply chain. Healthcare professionals, pharmaceutical manufacturers, and regulatory bodies must address this issue proactively. These errors can lead to delays, non-compliance, and financial losses. Thus, in today’s competitive landscape effective artwork management process is crucial for brands.
Unlocking the potential of a ground-breaking pharmaceutical product requires meticulous attention to detail, especially when it comes to artwork management. In the ever-evolving landscape of regulatory compliance, where success hinges on flawless execution, there is no room for error. But why Right-First-Time Artwork?
Artwork is a powerful branding tool in the pharmaceutical industry as it helps organizations create the correct brand perceptions. A survey conducted in late 2017 revealed that 60% of consumers are likely to reject a product if the label does not provide enough product information, while inadequate pictures and small text deter 37% of the end-users.