Direct-to-Consumer (DTC) drug advertising has become a favorite topic of discussion in recent years. These advertisements, which are aimed at consumers rather than healthcare professionals, have been credited with increasing patient awareness and demand for certain drugs. However, they have also been criticized for potentially leading to overdiagnosis and overtreatment.
Brand communication is about conveying why a particular brand is a smarter option than the competitors in the marketplace. The Pharma industry is no oblivious to the same. Across the globe, due to the highly fragmented market space, communication becomes the whole and sole prospect to architecture any brand identity.