Cosmetic claims are statements made by manufacturers or marketers regarding the benefits and efficacy of their products. In the European Union (EU), cosmetic claims must comply with the strict regulations laid out in Cosmetics Regulation 1223/2009, especially Regulation 655/2013, which specifies common criteria for the justification of claims used for cosmetic products. Failure to comply with these regulations can cause significant financial penalties and reputational damage to companies.
Cosmetic claims are an integral part of any cosmetic label. They are a great marketing tool to help consumers make an informed choice amidst a range of similar products. To ensure that the users are well informed about the cosmetic products, the European Commission (EC) regulates cosmetic claims under Article 20 of the European Cosmetics Regulation No.1223/2009. The purpose of the regulation is to protect consumers from the misleading claims concerning the safety and efficacy of cosmetic products.
In the European Union (EU), a cosmetic marketing claim is regulated under EU Regulation (EC No. 655/2013). The Annex III – ‘free from’ claims were added on the July 3, 2017 to the list of regulations to be effective/mandated from July 1, 2019. At the same time the Annex IV ‘hypoallergenic’ claim was introduced.
What are these annexes all about? What do they mean in actuals? Let’s get into the details.