The New Era of PV: Challenges and Opportunities
COVID-19 caused major disruption in Pharmacovigilance (PV) efforts, particularly post-marketing surveillance. Due to the pandemic's rapidly increasing volume of data and shifting Regulatory and consumer trends, PV leaders were forced to rethink their traditional safety data management processes and PV technology to bring unprecedented levels of scalability, reliability, and agility to their workflow. PV has been on the front lines of this pandemic since its inception, assisting clients in researching COVID treatments and vaccines.