Unleashing the Power of presenting Quantitative Efficacy and Risk Information for Direct -To-Consumer promotions
During the period when Covid struck hard to the whole world, we were searching for only words which could give us hope to survive such as “Efficacy” and “Risk”. Vaccines were looked at for their efficacy and to understand about their risks by everyone. Pre-Covid, have we ever searched for the “Efficacy or Risks association with” Paracetamol or Aspirin……….! We guess most of us will say- NO!