##  [Pharma Focus Asia Published Freyr's Viewpoint on ‘Pharmaceutical Promotion Material’](/index%2Ephp/freyr-in-media/pharma-focus-asia-published-freyrs-viewpoint-on-pharmaceutical-promotion-material) 

Evolving laws and stricter regulations make pharmaceutical advertising and promotions a pain area for any sponsor/manufacturer. Making misleading and unlawful statements regarding products can lead to recalls and huge fines. Health Authorities follow regional laws in addition to a few generic ones, leading to the development of an ambiguous promotional strategy. The Regulatory Advertising and Promotion (RAP) team in pharmaceutical companies plays a vital role in understanding the prevalent laws and ensuring compliance in prescription/non-prescription drugs’ advertising.

Would you like to know more about country-specific regulations and mandates on advertising and promotions? Gain insight on pharmaceutical promotions with Freyr’s thought leadership published in Pharma Focus Asia, authored by Manan Ambani.

[Click here ](https://www.pharmafocusasia.com/strategy/pharmaceutical-promotion-material)to read the complete "Pharma Focus Asia" Issue.