Claims form an important part of the sales and marketing of a cosmetic product. Besides several other actors, claims act as a determining factor in considering whether a product is a cosmetic product or not. Apart from demonstrating product efficacy, safety and superiority, cosmetic claims help distinguish the product category based on the claim benefits of the product. False and misleading claims may lead to disciplinary action from the Regulatory authorities and sometimes, even product recalls. For example, some Health Authorities (HAs) require cosmetics with therapeutic claims be categorized as drugs. And, presence of any prohibited ingredients may trigger unforeseen scenarios with the authorities involved. Cosmetic claims should, therefore, be carefully made in accordance with the region-specific regulations and must also be checked for acceptability versus unacceptability.

For successful compliance of a cosmetic claim, Freyr provides compliant cosmetic claims review and substantiation services at par with regulations and a clear-cut differentiation between a therapeutic or cosmetic claim. We offer compliant substantiation of cosmetic claim with respect to the ingredients used, ensuring that a claim is substantiated with appropriate scientific literature and product efficacy testing data, clinical study consultation for product claims substantiation and scientific support through literature reviews for certain claims substantiation, among other things. 


Freyr Expertise

  • Compliant therapeutic claim substantiation
  • Cosmetic claims review to determine whether the claims are therapeutic or cosmetic
  • Claim compliance with respect to ingredients used
  • Claim substantiation with scientific literature and product efficacy testing data
  • Clinical study consultation
  • Scientific support through literature reviews 

Freyr Advantages

  • Cost-effective
  • End-to-end cosmetic Regulatory consultation
  • Qualified team of experts with hands-on experience across all categories of cosmetics like skin care, hair care, infant care, oral care, beauty products
  • Support for region-specific Regulatory complexities
  • Extensive partner network across the globe
  • Strong relationships with different HAs
  • Structured approach to ensure quick market access