Claims form an important part of the sales and marketing of a cosmetic product. Besides several other actors, claims act as a determining factor in considering   whether a product is a cosmetic product or not. Apart from demonstrating product efficacy, safety and superiority, cosmetic claims help distinguish the product category based on the claim benefits of the product. False and misleading claims may lead to disciplinary action from the Regulatory authorities and sometimes, even product recalls. Cosmetic claims should, therefore, be carefully made in accordance with the region-specific regulations and must also be checked for acceptable claims versus unacceptable claims.

For the successful compliance of a cosmetic claim, Freyr can provide a compliant cosmetic claim substantiation at par with regulations and a clear-cut differentiation between a therapeutic or cosmetic claim. We offer compliant substantiation of cosmetic claim with respect to the ingredients used, ensuring that a claim is substantiated with appropriate scientific literature and product efficacy testing data, clinical study consultation for product claims substantiation and scientific support through literature reviews for certain claims substantiation, among other things. 


Freyr Expertise

  • Compliant claim substantiation
  • Claim review to determine whether the claim is therapeutic or cosmetic
  • Claim compliance with respect to ingredients used
  • Claim substantiation with scientific literature and product efficacy testing data
  • Clinical study consultation
  • Scientific support through literature reviews 

Freyr Advantages

  • Cost-effective
  • End-to-end cosmetic Regulatory consultation
  • Qualified team of experts with hands-on experience across all categories of cosmetics like skin care, hair care, infant care, oral care, beauty products
  • Support for region-specific Regulatory complexities
  • Extensive partner network across the globe
  • Strong relationships with different Health Authorities (HAs)
  • Structured approach to ensure quick market access