Getting ahead of competition requires perfection, not just in terms of product technicalities, but also in terms of communicating the product usage to the end-user. That triggers a requirement for quality artwork and labeling skills. Even a simple typo on the final artwork could cost an organization millions of dollars. There are several reasons why companies are unable to address artwork defects: lack of dedicated proofreading professionals, no automated proofreading system, limited knowledge of Regulatory requirements and so on. Companies must bear with the consequences, if they fail to address the gross technical, contextual and content-based artwork defects.

With a keen eye for detail and an emphasis on quality in all aspects, Freyr adopts a fool proof approach towards artwork proofreading. In addition, Freyr’s multi-disciplinary proofreading team with its multi-lingual expertise ensures the copy integrity is not lost across the lifecycle. By integrating the automated proofreading tools/techniques, Freyr ensures the levels of reworks are reduced enabling time & cost benefits for clients. The techniques used by Freyr’s proofing experts, aim at right-first-time (RFT) approval for proofreading of artworks and achieving tamper evident statement/proof.


Freyr Expertise

  • Content proofreading
  • Graphic verification
  • Image to image comparison
  • Packaging line specific technical checks
  • Electronic proofreading
  • Print-ready inspection
  • Regulatory checks
  • Tamper evident statement/proof

End-to-end checks performed

  • EU Regulatory requirement e.g Blue Box
  • Price Redemption requirements
  • Braille
  • Registration requirements including DIN, NDC number
  • MAH address
  • Product name
  • Brand name
  • Active ingredients
  • Strength/dosage
  • Unit of measure
  • Quantity/Content of the pack
  • Storage conditions
  • Shelf-life
  • Method or route of administration
  • Product logo
  • Product specific color and graphics
  • Company logo
  • Company address
  • Manufacturer address
  • Distributor address

Freyr Advantages

  • A unique advantage of Freyr is that proof-readers are trained on Global Regulatory Guidelines on an ongoing basis
  • Right First Time (RFT) approval
  • Internally synergized Regulatory Intelligence groups feed regular insights on global artwork / labeling guidelines to the Artwork Center of Excellence (CoE) team members
  • Consistency in maintaining Quality following GxP standards
  • Best in class proofreading infrastructure
  • Dedicated work environment for proof reading
  • Trained resources on Regulatory, packaging & print supplier requirements
  • Quick artwork turnaround time
  • Maintaining Branding consistency
  • Right First Time by reducing of errors
  • Improvement in productivity
  • 24/7 proof-reader availability
  • Multilingual capabilities