Getting ahead of competition requires perfection, not just in terms of product technicalities, but also in terms of communicating the product usage to the end-user. That triggers a requirement for quality artwork and labeling skills. Even a simple typo on the final artwork could cost organizations millions. There are several reasons why companies are unable to address artwork defects: a lack of dedicated proofreading professionals, no automated proofreading system, a limited knowledge of Regulatory /Compliance requirements and so on. These could be caused by anything, but companies must bear with the consequences, if they fail to address the gross technical, contextual and content-based artwork defects.

With a keen eye for detail and an emphasis on quality in all aspects, Freyr adopts a fool proof approach towards artworks' proofreading. In addition, Freyr’s multi-disciplinary proofreading team with its linguistic expertise ensures the copy integrity is not lost across the lifecycle. Integrating the automated proofreading tools/techniques, Freyr ensures the levels of reworks are reduced enabling time & cost benefits to clients. The techniques used by Freyr’s proofing experts, aim at achieving tamper evident statement/proof which can direct the artwork towards right-first-time (RFT) approval.


Freyr Expertise

  • Content proofreading
  • Graphic verification
  • Image to image comparison
  • Packaging line specific technical checks
  • Electronic proofreading
  • Print-ready inspection
  • Regulatory checks
  • Tamper evident statement/proof

End-to-end checks performed

  • EU Regulatory requirement e.g Blue Box
  • Price Redemption requirements
  • Braille
  • Registration requirements including DIN, NDC number
  • MAH address
  • Product name
  • Brand name
  • Active ingredients
  • Strength/dosage
  • Unit of measure
  • Quantity/Content of the pack
  • Storage conditions
  • Shelf-life
  • Method or route of administration
  • Product logo
  • Product specific color and graphics
  • Company logo
  • Company address
  • Manufacturer address
  • Distributor address

Freyr Advantages

  • A unique advantage of Freyr is that proof-readers are trained on Global Regulatory Guidelines on an ongoing basis
  • Right First Time (RFT) approval
  • Internally synergized Regulatory Intelligence groups feed regular insights on global artwork / labeling guidelines to the Artwork Center of Excellence (CoE) team members
  • Consistency in maintaining Quality following GxP standards
  • Best in class proofreading infrastructure
  • Dedicated work environment for proof reading
  • Trained resources on Regulatory, packaging & print supplier requirements
  • Quick artwork turnaround time
  • Maintaining Branding consistency
  • Right First Time by reducing of errors
  • Improvement in productivity
  • 24/7 proof-reader availability
  • Multilingual capabilities