What you communicate is what the end-user will react to. In case of Pharmaceuticals, communication refers to the safety information that is being conveyed and the visual appeal of products in shelf inclusive of:

  • the label content, which should be compliant with health authority guidelines
  • the artwork, which should be appealing and aligned with global market sensibilities
  • the printed information, which should be on par with the global standards
  • the packed carton, which should stand out and should possess all the safety standards

With the rise in demand for globalization and market expansions, Pharmaceutical manufacturers, of late, are forced to carry out all these activities at different locations, if not being assisted by globally distributed partners/vendors. Hence the challenge persists to gain a comprehensive visibility into end-to-end processes leading to operational delays and thus affecting product’s time-to-market.

Freyr with a strong foothold in worldwide lifesciences Regulatory landscape, brings forth the capability of handling end-to-end operational activities right from Content to till Carton.  Assisting clients with the creation of label content, tracking technical change specifications, creating artworks, managing artwork launch requests, integrating Regulatory text changes, partnering with printers for accurate printing to packaging them adhering to the best safety standards, Freyr’s capability span across:


Process Steps & Functions Involved in Commercial Request


Artwork Management Process involved in Commercial Request


Process Steps & Functions Involved in Submission Request


Artwork Management Process involved in Submission Request



Freyr Expertise

  • creating, updating and managing label content
  • content submission to health authorities (HAs)
  • submission of sample artwork without dielines
  • sample artwork change management based on HA reviews
  • creating launch artworks with tech specs and real dielines
    • Integrating specialized in-house tool
    • Proofreading assistance
    • Marketing review
    • Packaging review
    • Quality review
  • valued partnerships for artwork printing
  • valued partnerships for carton packaging
  • tracking technical change specifications
  • integrating Regulatory text changes

Freyr Advantages

  • End-to-end visibility
  • Global pool of Regulatory artwork experts
  • Improved accuracy mitigating product recalls
  • Short TAT
  • Product & brand credibility mitigating branding inconsistencies
  • 24/7 artwork pack management operations
  • Multi – region/ market support
  • Multilingual pharmaceutical artwork creation