The European Union (EU) food and food supplement market is a constantly evolving industry, and its Regulatory changes are expected to impact the market. The changes are aimed at ensuring the safety and quality of food supplements while at the same time addressing the concerns of consumers and healthcare professionals. This blog highlights the Regulatory changes expected to occur in the EU food and food supplement market and their potential impact on the industry.

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Stringent EU Regulations

The EU food supplement market is all set to witness stringent regulations! The European Commission (EC) will tighten the regulations for ingredients used in food supplements, which include the introduction of harmonized maximum levels for certain vitamins and minerals. While some member states already have maximum levels and other related restrictions in place, these regulations will be applicable across the EU. The objective of these regulations is to ensure the safety of ingredients used in food supplements and prevent potential adverse effects on consumers.

Increased Transparency in Labeling

Another expected Regulatory change is an increase in transparency in the labeling of food and food supplements. The EC will introduce new labeling rules that will require food supplement manufacturers to provide clear information on the composition, origin, and properties of their products, particularly on the front of the packaging. This change would ensure that consumers have access to accurate information about the products they purchase.

Harmonization of Regulations

The EU food and food supplement market is currently governed by a patchwork of regulations, which can make compliance with the regulations of different member states difficult for manufacturers. The EC plans to introduce a new regulation, with the objective of harmonizing the rules governing food and food supplements across all the countries. This new regulation may involve additions to the list of banned, restricted, or monitored substances. The primary goal is to simplify the Regulatory framework for food supplement manufacturers, thereby making compliance easy and promoting the free movement of goods within the EU’s common market.

Increased Safety and Quality

In the context of the European ”farm to fork” strategy, the EU food supplement market is expected to experience a shift towards heightened safety and quality standards. The EC will introduce new regulations aimed at ensuring that all food supplement manufacturers comply with strict safety and quality guidelines. This change aims at protecting consumers and ensures that they have access to safe and effective products.

Impact on the Industry

The Regulatory changes expected in 2023 will significantly impact the EU food and food supplement market. Manufacturers will be have to ensure that their products comply with the new regulations, which may in turn lead to changes/reformulations in their products or in the manufacturing process. The adjustments may result in increased production costs that  could be passed on to consumers in the form of higher product prices.

Consumers are likely to benefit from the above Regulatory changes, as they will gain access to safer and more effective products. Moreover, the enhanced transparency in labeling will make it easier for consumers to make informed choices when purchasing items.


In conclusion, the anticipated Regulatory changes in the EU food and food supplement market will ensure the safety and quality of the products, while also addressing the concerns of consumers and healthcare professionals. The changes will have a significant impact on the industry and will require manufacturers to comply with the new regulations.

To gain deeper insights into the Regulatory changes in the EU market for your food and food supplements and to ensure compliance, seek assistance from Freyr’s team of Regulatory experts!


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