The landscape of the food and dietary supplement industry in the USA is ever-changing, marked by continuous evolution and the emergence of new dietary supplement trends each year. As we have just stepped into 2024, the Regulatory perspective becomes crucial in understanding the dynamics that will shape the industry.

Here's a deep dive into the anticipated trends for food and dietary supplements in the USA for 2024.

New Supplement Categories: The Regulatory scene is poised for the introduction of innovative supplement categories in 2024. These novel categories will address specific health needs, catering to niche audiences. An interesting Regulatory area to watch is the proliferation of supplements targeting women's health issues beyond prenatal support, encompassing menopause, perimenopause, libido support, and digestive health.

Plant-Based Products: From a Regulatory standpoint, the surge in popularity of plant-based products, including vegan protein powders and herbal supplements, is expected to continue in 2024. The Regulatory framework will likely adapt to accommodate the growing demand for these products, ensuring compliance and safety.

Collagen Supplements: Collagen supplements, acknowledged for their impact on skin, hair, and joint health, are anticipated to maintain their upward trajectory in 2024. Regulatory bodies will play a crucial role in ensuring the safety and efficacy of these supplements, especially considering their diverse applications.

Gummies: The mainstream adoption of gummies as a supplement form in the USA prompts Regulatory considerations. Their ease of consumption and variety of flavors make them popular, and Regulatory guidelines will need to address aspects such as formulation, labeling, and safety standards.

Pet Supplements: In 2024, the Regulatory landscape is set to accommodate the surge in popularity of pet supplements. With pet owners increasingly investing in their pets' health, Regulatory frameworks will need to ensure the safety and appropriateness of these supplements for animal consumption.

Mushrooms: The continued popularity of mushrooms in functional foods, beverages, and supplements raises Regulatory questions. Mushrooms' adaptogenic properties, influencing the body's stress response, necessitate Regulatory attention to labeling accuracy and product claims.

Fiber and the Microbiome: Regulatory focus in 2024 is anticipated to shift towards fiber and the microbiome. Ensuring a healthy microbiome is essential for overall well-being, and Regulatory bodies will likely emphasize the importance of fiber in maintaining gut health.

Sports Nutrition: The growth of sports nutrition supplements, driven by increasing health consciousness and the rise of fitness centres, demands robust Regulatory oversight. Protein bars, energy gels, and pre-packaged vitamin packs will continue to be in the Regulatory spotlight in 2024.

In conclusion, the Regulatory landscape for the food and dietary supplement industry in the USA is preparing for transformation in 2024. Regulatory bodies will play a pivotal role in adapting to these emerging trends, ensuring consumer safety within a compliant framework.

Freyr's Regulatory professionals assist manufacturers, distributors and brand owners in staying well-informed about trends, navigating complexities, and contributing to the sustainable growth of the industry.


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