The ASEAN Cosmetic Directive (ACD) is a Regulatory framework that governs the manufacturing, importation, and selling of cosmetics in the Association of Southeast Asian Nations (ASEAN) region. The member countries of ASEAN include Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. The Directive was first implemented in 2008 with the goal of harmonizing cosmetic regulations across the ASEAN member countries and ensuring the safety of cosmetic products available in the market. The ACD covers a wide range of cosmetic products, including skincare, hair care, fragrance, and makeup.

Objectives of the ASEAN Cosmetic Directive (ACD)

  • Cosmetic Product Registration, Notification, and Post-Market Surveillance: One of the main objectives of the ACD is to establish a system of cosmetic product registration, notification, and post-market surveillance. Under the ACD, cosmetic manufacturers are required to register their products with the relevant authorities in each ASEAN member country before they can be sold in the market. The registration process involves the submission of product information and safety data, such as the product formula, labeling, and packaging, to the Regulatory Authorities. Once a product is registered in one of the member countries, it can certainly have an advantage when seeking registration in other ASEAN countries, as the fundamental principles and safety standards outlined in ACD are largely consistent across the regions.  
  • Notification of Changes and Post-Market Surveillance: The ACD also requires cosmetic manufacturers to notify the relevant authorities in each ASEAN member country of any changes to their products, such as changes to the formula or packaging. This is to ensure that the Regulatory authorities are aware of any changes that could affect the safety of the product. In addition, the ACD requires cosmetic manufacturers to conduct post-market surveillance of their products to monitor their safety and effectiveness.
  • Labeling Requirements for Cosmetic Products: The ACD also sets out specific requirements for the labeling of cosmetic products. For example, cosmetic products must be labeled clearly, legible, and easily understood by consumers. The labeling must include information such as the product name, list of ingredients, net weight or volume, directions for use, country of manufacturing, manufacturing date, and expiry date. In addition, the labeling must not include any false or misleading claims about the product.
  • Prohibited and Restricted Substances in Cosmetic Products: Another important aspect of the ACD is its list of prohibited and restricted substances in cosmetic products. The ACD prohibits the use of certain substances, such as mercury, hydroquinone, and lead, in cosmetic products. In addition, ACD restricts the use of certain substances, such as preservatives and colorants, to ensure their safety and effectiveness. The ACD also sets maximum limits for certain substances, such as UV filters and heavy metals, to prevent their harmful effects.
  • Mutual Recognition System for Cosmetic Products in ASEAN: The ACD also establishes a system of mutual recognition between ASEAN member countries. This means that cosmetic products that have been registered and marketed in one of the ASEAN member countries can be considered for expedited registration in another member country. This process is called the ASEAN cosmetic mutual recognition arrangements (ACMRA), which helps to facilitate trade between ASEAN member countries and reduce the Regulatory burden on cosmetic manufacturers.

In conclusion, the ASEAN Cosmetic Directive (ACD) is a crucial part of successfully launching a cosmetic product in the ASEAN markets. The ACD aims to harmonize cosmetic regulations across ASEAN member countries, ensure the safety of cosmetic products available in the market, and facilitate trade between member countries. The ACD covers a wide range of cosmetic products and includes guidelines pertaining to product registration, notification, labeling, use of prohibited and restricted substances, and post-market surveillance. By aligning with international cosmetic regulations, the ACD helps to promote the safety and effectiveness of cosmetic products in the ASEAN region.

ACD plays a crucial part in successfully launching a cosmetic product in the ASEAN markets. Don't let Regulatory compliance be a roadblock to launch your cosmetic product. Contact us to learn how we can help you achieve Regulatory compliance and market success in the ASEAN region.