The Significance of Magical Drug Objectionable Indian Advertising Act 1954
India is a diverse country with a rich heritage and stories of the miraculous healing of life-threatening diseases with magical powders, talismans, magical shields, etc.
Taking advantage of these belief systems, in recent years, a shift in marketing strategies by industries has been observed. There is a rise in toxic and misleading advertisements, which are flooded in every kind of media, suggesting miraculous healing of diseases and toxicant the minds of people and their emotions.