In the highly regulated and dynamic pharmaceutical industry, medicinal product-related promotions and advertisements aim to increase brand awareness, generate sales, or create brand loyalty. A high amount of pharmaceutical budget (nearly 9.3 million U.S. dollars in 2022 as per Statistics (Marketing budgets of U.S. healthcare companies 2019-2022; Published by J. G. Navarro, Jul 28, 2023)) is spent on these promotions and advertisements.
Unleashing the Power of presenting Quantitative Efficacy and Risk Information for Direct -To-Consumer promotions
During the period when Covid struck hard to the whole world, we were searching for only words which could give us hope to survive such as “Efficacy” and “Risk”. Vaccines were looked at for their efficacy and to understand about their risks by everyone. Pre-Covid, have we ever searched for the “Efficacy or Risks association with” Paracetamol or Aspirin……….! We guess most of us will say- NO!
Medical and Scientific Communication (MSC) - Overview
Are you bringing a new brand or product into the market? Are you focused on the post-approval promotional requirements of a product? Does your company have an effective medical communication strategy and the means and channels to disseminate and acquire scientific information?
An abstract is a concise summary of a detailed work published separately from the main text. It should, therefore, stand out and be understood without referencing the complete details of the work. A conference abstract is a brief writing, often between two hundred (200) and three hundred (300) words, that serves at least three (03) distinct purposes as explained below. Each conference will have its criteria for the preparation of abstracts. If authors adhere to these rules, their abstracts will have more chances of being accepted.
Meta-analysis is a subset of systematic reviews that combines pertinent qualitative and quantitative study data from several selected studies to develop a single conclusion with greater statistical power. This conclusion is statistically more significant than the analysis of any single research due to the increased numbers of subjects, greater diversity among subjects, or accumulated effects and results.
More about meta-analysis has been detailed below:
Direct-to-Consumer (DTC) drug advertising has become a favorite topic of discussion in recent years. These advertisements, which are aimed at consumers rather than healthcare professionals, have been credited with increasing patient awareness and demand for certain drugs. However, they have also been criticized for potentially leading to overdiagnosis and overtreatment.
India is a diverse country with a rich heritage and stories of the miraculous healing of life-threatening diseases with magical powders, talismans, magical shields, etc.
Taking advantage of these belief systems, in recent years, a shift in marketing strategies by industries has been observed. There is a rise in toxic and misleading advertisements, which are flooded in every kind of media, suggesting miraculous healing of diseases and toxicant the minds of people and their emotions.
Marketing promotions and advertisements in Pharmaceuticals are information of nexus where research concepts are transformed into realistic therapeutic tools, and information is made useful for different sectors in the Health care system. Every year pharmaceutical companies spend a large part of their revenues on promotions and advertising for the successful launch of pharmaceutical products. These promotions and advertising are important sources of public health information that significantly impact consumer choice and behavior.
The Committee on Publication Ethics (COPE) was established in 1997 to address research and publishing ethics violations. Its goal was to identify workable solutions to the problems and create best practices. It is a non-profit organization that offers a discussion forum and guidance to scientific editors. The guidelines were developed from a prototype drafted by individual committee members and then circulated for extensive comment. These guidelines are meant to be advisory rather than mandatory and change over time.
The pharmaceutical and Life Sciences sectors have seen a steady increase in the need for Medical Writing. Patents have been expiring, Regulatory standards have changed quickly, and spending on research and development has been rising constantly. Because of this, the necessity to continuously adapt, produce, maintain, and update medical material has evolved.