South Korea Cosmetics/Beauty Market
A Preliminary Report
The Korean beauty market is valued at USD 13 billion, making it one of the top 10 beauty markets in the world and offering a pool of business opportunities for manufacturers. Most of the brands are successful in South Korea because rather than sticking to the classic brands, consumers prefer trying new products to suit their daily skin care routine. Be it customized products or textured cosmetics, new trends are always on the rise in South Korea. This provides a wide scope to the manufacturers to introduce their products.