Client Overview
An American multinational pharmaceutical company required large-scale artwork updates and MAH transfer support following the acquisition of an Indian pharmaceutical company. The project involved updating and transferring artworks across multiple global regions while ensuring compliance with varying country-specific regulatory requirements and maintaining strict turnaround timelines
Background
As part of a merger and acquisition initiative, the client needed to transfer Marketing Authorization Holder (MAH) responsibilities and implement associated artwork changes for products distributed across Europe, Russia, the Middle East, and other international regions.
The organization required a strategic artwork partner capable of rapidly managing high-volume artwork updates, coordinating multilingual operations, and ensuring seamless regulatory compliance throughout the transition process.
Services in Scope
End-to-end MAH transfer artwork coordination
Artwork updates and implementation support
Artwork design and proofreading services
Multilingual artwork management across global markets
Regulatory-compliant artwork transition support
File migration and artwork transfer management
Quality review and compliance verification activities
Challenge
The client encountered several operational and regulatory challenges during the merger and acquisition transition:
Over 1000 artworks required updates within a highly restricted timeline
Artwork changes needed implementation across 40+ countries with multiple language requirements
Source artwork files were available only in PDF format, increasing execution complexity
The client expected processing and delivery of 20 artwork transfers daily
The entire transition project was expected to be completed within 4–5 months
Maintaining compliance, quality, and operational continuity during M&A activities was critical
Solution
1
Structured MAH Transfer Coordination
Freyr divided the project into dedicated operational streams including coordination, design, proofreading, and file transfer management to ensure efficient execution and delivery control.
2
Dedicated On-Site Artwork Support
On-site resources were deployed to bridge communication gaps, coordinate stakeholder interactions, and establish a dedicated artwork studio environment for streamlined project management.
3
Customized Quality Control Framework
Freyr developed an exclusive client-specific checklist and embedded robust quality verification measures to ensure compliant, right-first-time artwork delivery throughout the project lifecycle.
4
High-Volume Artwork Processing Model
Scalable workflows and optimized resource allocation enabled Freyr to consistently process and deliver more than 20 artworks daily under compressed timelines.
4
24/7 Operational Support
Round-the-clock support ensured rapid issue resolution, uninterrupted project execution, and timely completion of artwork transfer activities across global markets.
Impact
Freyr transformed a highly complex M&A-driven artwork transition project into a streamlined, scalable, and quality-focused operation that ensured rapid execution, compliance, and operational continuity across global markets.
Business Outcomes
Successfully transferred and updated 1000+ artworks across global markets
Delivered 20+ artwork transfers daily to meet aggressive project timelines
Achieved 98% right-first-time accuracy, minimizing revisions and rework
Maintained 100% quality compliance throughout the project execution
Enabled smooth MAH transfer activities across 40+ countries
Completed the overall artwork transition project within 3 months, ahead of expected timelines
