,On April 10, 2026, the Japan External Trade Organization (JETRO) released a research report titled "Tips for Promotion and Expansion of Sales Channels Based on Cosmetics-related Market Trends in Poland." The report highlights strong growth in the Polish cosmetics market, which recorded a 16.8% year-on-year increase in 2024-significantly higher than the EU average. Market expansion is driven by rising consumer purchasing power, with per capita spending on cosmetics expected to increase steadily through 2030. Imports account for a substantial portion of the market, with EU countries dominating supply, while imports from Asia-particularly South Korea-are growing rapidly. The analysis identifies emerging consumer trends such as clean beauty, derma cosmetics, vegan products, and daily-use sunscreen as key drivers of demand. It also notes that while Japanese products currently hold a small market share, they are recognized for quality and safety, presenting opportunities for differentiation through innovative ingredients and technologies. The report emphasizes the importance of strategic market entry planning, including selecting appropriate target segments, distribution channels, and local partners. It also underscores the need for compliance with the European Union Cosmetics Regulation when marketing products in Poland.
Consumer News Region