The Hungarian Competition Authority (GVH) has launched an investigation against Simply You Hungary Kft. for suspected unfair commercial practices regarding the marketing of its dietary supplement. Key details of the investigation include: The investigation focuses on the advertising of the Herbal Swiss Hot Drink dietary supplement. Since March 2024, advertising for the product highlighted cold-related symptoms (such as coughing, sneezing, sore throat, and a weakened immune system). GVH suspects this communication created the forbidden impression that the dietary supplement is capable of preventing, treating, or curing human illnesses (specifically the common cold). Under sectoral regulations, dietary supplements are not legally allowed to claim medicinal or curative properties. The launch of this investigation does not mean a violation has already been established. The process is designed to clarify the facts and gather evidence, with a standard timeline of three months (which can be extended if necessary).
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