Australia Launches New Phase of Give Up For Good Campaign to Help People Quit Smoking and Vaping

On January 19, 2026, the Australian Government launched a new phase of its national Give Up for Good campaign to support Australians in quitting both smoking and vaping. The initiative expands on previous efforts by providing tailored resources and support services designed to help people break nicotine addiction and live healthier, nicotine-free lives. The campaign highlights the serious health harms associated with tobacco and vaping, including lung damage, shortness of breath, coughing and other respiratory effects, and connects the community with quit support tools such as Quitline, the My Quit Buddy app, and digital information hubs. Messaging is tailored to resonate with groups including young vapers, adult smokers and vapers, and First Nations adults, and the campaign is being promoted across television, cinema, digital, social media and other channels through June 2026. The effort is part of a broader commitment to reduce nicotine use and enhance public health outcomes in Australia.