EU Restricts "Probiotic" Labeling on Food Due to Lack of Scientific Evidence

The European Union restricts the use of the term "probiotic" on food packaging due to insufficient scientific evidence supporting its health benefits. This is considered a health claim under EU law, which requires substantial proof of health benefits. Despite some EU member states allowing its use, the EU Commission and Ombudsman upheld the restriction, arguing that "probiotic" implies health benefits without adequate proof. IPA Europe argues for revising this stance, suggesting "probiotic" should be a nutrition claim instead.